{"product_id":"the-first-step","title":"The First Step","description":"\u003cp\u003e\u003cstrong\u003eThe ritual begins here.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo burn. No compromise. Just a cleaner start.\u003c\/p\u003e\u003cp\u003eMost mouthwash burns. That's not cleaning — that's just sensation. The First Step is different. A concentrated formula developed to clean thoroughly without the clinical sting that makes people skip it.\u003c\/p\u003e\u003cp\u003eNo harsh alcohol. No burn. Just a cleaner, more considered start to the day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConcentrated formula — dilute with water in your Ritual Bottle\u003c\/li\u003e\n\u003cli\u003eNo harsh alcohol burn\u003c\/li\u003e\n\u003cli\u003eDesigned for daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive teeth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen you run out, replace with The Refill Bottle. New to GUMBO? The First Step is included in The Ritual Kit alongside the Ritual Bottle, Ritual Cup, and your first Refill Bottle. The Kit is the right place to start — everything works together from day one.\u003c\/p\u003e","brand":"GUMBO","offers":[{"title":"Default Title","offer_id":53184266928395,"sku":null,"price":13.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/1141\/8379\/files\/Image15-06-2026at17.26.png?v=1781540838","url":"https:\/\/www.chewgumbo.com\/products\/the-first-step","provider":"GUMBO ","version":"1.0","type":"link"}