{"title":"The Essentials","description":"\u003cp\u003eOur essential products,  everything you need to get started.\u003c\/p\u003e","products":[{"product_id":"refill-bottle","title":"The Refill Bottle","description":"\u003cp\u003e\u003cstrong\u003eThe bottle stays. The ritual continues.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eYour next thirty days, ready when you are.\u003c\/p\u003e\u003cp\u003eThe Ritual Bottle stays on your shelf. The Refill Bottle keeps it full. When your concentrate runs low, order a Refill Bottle. Pour, dilute, continue. No new bottle. No new clutter. The same object, used well, indefinitely.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApproximately 30 days of daily use\u003c\/li\u003e\n\u003cli\u003eConcentrated formula — dilute with water in your Ritual Bottle\u003c\/li\u003e\n\u003cli\u003eGlass construction — designed to sit alongside the Ritual Bottle\u003c\/li\u003e\n\u003cli\u003eNo harsh alcohol burn\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive teeth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAlready have the Ritual Bottle? This is your next step. New to GUMBO? Start with The Ritual Kit — it includes your first Refill Bottle alongside everything else you need.\u003c\/p\u003e","brand":"GUMBO ","offers":[{"title":"Default Title","offer_id":52036198564107,"sku":null,"price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/1141\/8379\/files\/Image_15-06-2026_at_16.33_1.png?v=1781537632"},{"product_id":"the-ritual-kit","title":"The Ritual Kit","description":"\u003cp\u003e\u003cstrong\u003eWhere the ritual begins.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eEverything you need. Nothing you don't.\u003c\/p\u003e\u003cp\u003eMost people buy one product and wonder why it doesn't feel like a ritual. The Ritual Kit is different. It's the whole system — designed to work together, displayed together, used together every day.\u003c\/p\u003e\u003cp\u003eInside the kit:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe Ritual Bottle — hand-finished glass, designed to live on your shelf, not under your sink\u003c\/li\u003e\n\u003cli\u003eThe Ritual Cup — the measured pour that turns a habit into a moment\u003c\/li\u003e\n\u003cli\u003eThe First Step — GUMBO's concentrated formula, no harsh burn, just a cleaner start\u003c\/li\u003e\n\u003cli\u003eThe Refill Bottle — your second month's supply, included from day one\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen you run low, simply order another Refill Bottle. The bottle stays. The ritual continues.\u003c\/p\u003e\u003cp\u003eThis is the right place to start.\u003c\/p\u003e\u003cp\u003eBuying individual pieces? The Ritual Bottle, Ritual Cup, First Step, and Refill Bottle are each available separately — but the Kit is where the ritual begins.\u003c\/p\u003e","brand":"GUMBO ","offers":[{"title":"Default Title","offer_id":52048058319115,"sku":null,"price":49.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/1141\/8379\/files\/ChatGPT_Image_Jun_7_2026_05_26_44_PM.png?v=1780849924"},{"product_id":"the-first-step","title":"The First Step","description":"\u003cp\u003e\u003cstrong\u003eThe ritual begins here.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo burn. No compromise. Just a cleaner start.\u003c\/p\u003e\u003cp\u003eMost mouthwash burns. That's not cleaning — that's just sensation. The First Step is different. A concentrated formula developed to clean thoroughly without the clinical sting that makes people skip it.\u003c\/p\u003e\u003cp\u003eNo harsh alcohol. No burn. Just a cleaner, more considered start to the day.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConcentrated formula — dilute with water in your Ritual Bottle\u003c\/li\u003e\n\u003cli\u003eNo harsh alcohol burn\u003c\/li\u003e\n\u003cli\u003eDesigned for daily use\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive teeth\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhen you run out, replace with The Refill Bottle. New to GUMBO? The First Step is included in The Ritual Kit alongside the Ritual Bottle, Ritual Cup, and your first Refill Bottle. The Kit is the right place to start — everything works together from day one.\u003c\/p\u003e","brand":"GUMBO","offers":[{"title":"Default Title","offer_id":53184266928395,"sku":null,"price":13.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0774\/1141\/8379\/files\/Image15-06-2026at17.26.png?v=1781540838"}],"url":"https:\/\/www.chewgumbo.com\/collections\/the-essentials.oembed","provider":"GUMBO ","version":"1.0","type":"link"}